Programme Objective

The four years BBA programme is tailored made to serve the needs of the bright young persons who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This programme is open to the students with diverse educational backgrounds including, humanities, science, arts and commerce. However, being a programme with challenging curricula and contents, it is accessible mainly to those students who have excellent academic record and high potential for success. Accordingly, candidates for this programme are carefully sifted and screened through a selective admission test process.    

The four years BBA degree promises the graduates higher level employability at the entry level of management profession through helping them fulfill potential for high earnings and greater personal development. The programme curricula offer to the students a rich blend of general education like English language, mathematics, Pakistan studies, Islamic studies economics; general management skills like oral and written communication, decision-making, leadership, teamwork, quantitative method; discipline based core courses including finance & banking, marketing, and HRM etc. and the specialization based elective courses. The programme builds in the students potential for future and enables them to build and maintain balance between the targets of economic success and the limitations of increasing social and environmental responsibility. 

Learning Outcomes

The students who earn the BBA degree will be able to:

1. Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.
2. Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment like ours characterized by uncertainty.
3. Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams.
4. Acknowledges and understands significance of cultural diversity adapt their interpersonal behaviours and styles accordingly. 
5. Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation. vi. Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly

7. Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business.
8. Demonstrate effectively practicing of overall functional business knowledge and ability to identify and interpret essential business concepts, principles and skills. 
9. Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues. 
10. Understand computer-based information systems and able to use end-user computing tools and infrastructures to apply and interpret functional business knowledge. 

Structure of BBA Programme

1. ​The Bachelor of Business Administration programme is of 4-years duration, spread over 8 regular semesters, and consisting of 124-136 credit hours after completing twelve years of higher secondary school certificate or equivalent.
2. The BBA degree would require successful completion of a minimum of 42 courses (3 or 2 cr. hr. each) picked from the following streams. It specifies the minimum and maximum range in each category. The course titles are suggestive and not mandatory.
   • Compulsory courses of  27 credit hours with following details
     • 12 credits for English and Communication
     • 6 credits for basic quantitative skills
     • 3 credits for Pakistan Studies
     • 3 credits for Islamic Studies
     • 3 credits for basic Economics

• Inter-disciplinary courses of 25 credit hours.  

 The purpose of these courses is to provide broader exposure of life to the students. A student must have an understanding of the contemporary world, human psychology, the universe, the life itself, philosophy etc. These courses should not be business oriented.  

• Discipline-specific core, elective and specialization courses of 60 to

73 credit hours with following minimum requirement in each area

• Specialization courses of 12 credit hours.
• Final Year Project / Thesis of 3 credits may be encouraged. 
• A university may add elective courses or areas of specialization according to the trends and demands of the market.
• The maximum course load should not exceed 18 credit hours and 9 credit hours in a regular semester and in summer respectively.  

LAYOUT FOR BBA (4-YEAR, 8-SEMESTER PROGRAMME)

Course titles are suggestive and are of 3 credit hours each. A university may like to offer courses of 2 credit hours while remaining within the prescribed limits. For example in the area of General courses more titles may be incorporated.

SEMESTER-WISE BREAKUP FOR BBA

Following is a suggested semester-wise breakup.  Minor changes may be made in it if deemed necessary.