Programs - Bachelor Of Business Administration(BBA)

  1. Programme Objective

 

The four years BBA programme is tailored made to serve the needs of the bright young persons who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This programme is open to the students with diverse educational backgrounds including, humanities, science, arts and commerce. However, being a programme with challenging curricula and contents, it is accessible mainly to those students who have excellent academic record and high potential for success. Accordingly, candidates for this programme are carefully sifted and screened through a selective admission test process.    

 

The four years BBA degree promises the graduates higher level employability at the entry level of management profession through helping them fulfill potential for high earnings and greater personal development. The programme curricula offer to the students a rich blend of general education like English language, mathematics, Pakistan studies, Islamic studies economics; general management skills like oral and written communication, decision-making, leadership, teamwork, quantitative method; discipline based core courses including finance & banking, marketing, and HRM etc. and the specialization based elective courses. The programme builds in the students potential for future and enables them to build and maintain balance between the targets of economic success and the limitations of increasing social and environmental responsibility. 

 

  1. Learning Outcomes

The students who earn the BBA degree will be able to:

  1. Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.
  2. Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment like ours characterized by uncertainty.
  3. Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams.
  4. Acknowledges and understands significance of cultural diversity adapt their interpersonal behaviours and styles accordingly. 
  5. Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation. vi. Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly
  1. Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business.
  2. Demonstrate effectively practicing of overall functional business knowledge and ability to identify and interpret essential business concepts, principles and skills. 
  3. Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues. 
  4. Understand computer-based information systems and able to use end-user computing tools and infrastructures to apply and interpret functional business knowledge. 

 

  1. Structure of BBA Programme
    1. The Bachelor of Business Administration programme is of 4-years duration, spread over 8 regular semesters, and consisting of 124-136 credit hours after completing twelve years of higher secondary school certificate or equivalent.

 

  1. The BBA degree would require successful completion of a minimum of 42 courses (3 or 2 cr. hr. each) picked from the following streams. It specifies the minimum and maximum range in each category. The course titles are suggestive and not mandatory.
    • Compulsory courses of  27 credit hours with following details
      • 12 credits for English and Communication
      • 6 credits for basic quantitative skills
      • 3 credits for Pakistan Studies
      • 3 credits for Islamic Studies
      • 3 credits for basic Economics

   

 The purpose of these courses is to provide broader exposure of life to the students. A student must have an understanding of the contemporary world, human psychology, the universe, the life itself, philosophy etc. These courses should not be business oriented.  

 

73 credit hours with following minimum requirement in each area

Finance                   

6 credits

Accounting                

6 credits

Marketing                

6 credits

Management                      

12 credits

Quantitative Techniques 

6 credits

Information Technology

6 credits

Economics               

6 credits

 

 

 

  1. LAYOUT FOR BBA (4-YEAR, 8-SEMESTER PROGRAMME)

 

Course titles are suggestive and are of 3 credit hours each. A university may like to offer courses of 2 credit hours while remaining within the prescribed limits. For example in the area of General courses more titles may be incorporated.

 

Compulsory Requirement

General

Requirement

Discipline Specific Requirement

(CR)

(GR)

Foundation courses (Core)

Major courses

Specialization courses

27 Cr Hrs

25 Cr Hrs

27 Cr Hrs

33-45 Cr Hrs

12 Cr Hrs

  1. Freshmen English-I
  2. Freshmen English-II
  3. Oral

Communication

  1. Business

Communication

  1. Pakistan Studies
  2. Islamic

Studies/Ethics

(for Non-

Muslims)

  1. Mathematics I 8. Macro

Economics

9. Statistics-I 

  1. International Relation and

Current

Affairs

  1. Psychology
  2. Sociology
  3. Logic
  4. Business Ethics
  5. Pakistan Economy
  6. Environmen-

tal Science

  1. History 9. Language: Arabic/

French/

Chinese

10. Others

  1. Financial Accounting I
  2. Principles   of Marketing
  3. Business Finance
  4. Principles   of Mgt
  5. IT in Business
  6. HRM           
  7. Business Law
  8. Business Research

Methods           

  1. Micro

Economics

Core Courses

  1. Financial Accounting II
  2. Financial Management
  3. Marketing Management 4. Production/

      Operation            Mgt.

  1. Management

Information

System

Elective

Courses

  1. Entrepreneurship
  2. Consumer Behaviours
  3. Organizational Behaviour
  4. Money and

Banking

  1. Business Policy
  2. Intl. Business Managements
  3. Cost Accounting
  4. Statistic-II 14. Research Project       

 

To      be selected from area of

specialization  

 

 

 

 

 

 

5. SEMESTER-WISE BREAKUP FOR BBA

Following is a suggested semester-wise breakup.  Minor changes may be made in it if deemed necessary.

 

        SEMESTER-WISE BREAKUP FOR BBA

 (For 45 courses or 135 credit hrs)

 

Semester 1

Category

 

Semester 2

 Category

1

Freshman English 1

CR

1

Freshman English 1I

CR

2

Arabic/Chinese etc I

GR

2

Arabic/Chinese etc II

GR

3

Introduction to

Computing

core

3

Business Mathematics

CR

4

Contemporary World

GR

4

Human Psychology

GR

5

Pakistan  Studies

CR

5

Introduction to Management

Core

 6

 Islamic Studies

CR

6

Microeconomics

CR

 

 

 

 

 

 

 

Semester 3

 

 

Semester 4

 

1

Oral Communication

CR

1

Business Communication

CR

2

Business Statistics  

CR

2

Principles of Marketing

core

3

Macro Economics

Core

3

Environmental Sciences

GR

4

Financial Accounting I 

Core

4

Financial Accounting II 

core

5

Introduction to HRM

Core

5

Pakistan Economics

Elective

 6

 Sociology

GR 

6

Business Finance

core

 

 

 

 

 

 

 

Semester 5

 

 

Semester 6

 

1

Cost Accounting

Elective

1

Business Ethics

GR

2

Marketing Management

Core

2

Organizational Behaviour

Elective

3

Logic

GR

3

Consumer Behaviour

Elective

4

Financial Management

Core

4

MIS

Core

5

Business Law

Core

5

Specialization II

 

 6 

 Specialization I

 

 

 

 

 

 

 

 

 

 

 

Semester 7

 

 

Semester 8

 

1

 

 

1

Project/ Two elective courses

6 Cr Hrs

2

Business Research & Report Writing

Core

2

Business Policy

core

3

Operations Management

core

3

International Business

Management

Elective

4

Entrepreneurship

Elective

4

Specialization IV

 

5

Specialization III

 

 

 

 

 

 

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